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Social Media & Branding

Social Media Content & Campaign Strategy

Visual content planning, campaign design, and audience analytics for restaurants and clubs in Cyprus.

Role Social Media Manager
Timeline Feb 2025 – Jul 2025
Category Social Media & Branding
Tools Used
Figma Digital Marketing Meta Ads Manager Instagram Insights
Social Media Content & Campaign Strategy case study showcase

The Challenge

Hospitality venues required cohesive visual branding across Instagram and Meta platforms to align event promotions with brand tone and drive booking conversions.

Design & Implementation Process

1

Planned structured monthly content calendars aligned with venue events, menu launches, and promotions.

2

Designed visual assets and graphics maintaining brand consistency across post grids and story formats.

3

Monitored audience insights and engagement metrics on Meta advertising campaigns.

4

Optimized targeting and promotional graphics to increase click-through rates and customer inquiries.

Solution

Developed an integrated content strategy combining branded visual design with targeted Meta promotions, strengthening brand identity across social channels.

Outcome & Impact

Delivered consistent visual messaging and improved promotional reach for hospitality venue campaigns.

Live Project Preview

[ Live URL Placeholder ] — Client website links and NDA protected assets are provided upon request.

Visual Gallery

Social Media Content & Campaign Strategy detail view